Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

In "Start with Why", Simon Sinek offers a transformative framework that flips traditional business mindsets on their heads. Instead of focusing on what you do or how you do it, Sinek argues that the most inspirational leaders and successful companies all think in the same way—they start with 'why'.

Sinek explores what he calls "The Golden Circle" (Why, How, What), explaining how organizations run by great leaders move beyond just making profits to pursuing a greater purpose. Drawing from a wide range of real-life stories, from Apple to the Wright brothers, he demonstrates that those who lead with 'why' are able to inspire others, build a loyal following, and ultimately, achieve enduring success.

"Start with Why" is a thought-provoking journey into the essence of leadership and innovation. It challenges readers to examine their own motivations and to inspire others by communicating their 'why'. It's a must-read for leaders, entrepreneurs, and anyone seeking to understand the power of purpose and its role in success.