The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Discover a new approach to business with Eric Ries's revolutionary book, "The Lean Startup". Building a successful company, Ries argues, is not about making the perfect product; it's about continuously learning and adapting.

In this groundbreaking guide, Ries introduces the Lean Startup methodology, a practice that instills agility into a business's very DNA. From creating a minimum viable product to measuring progress with actionable metrics and learning to pivot when necessary, Ries provides a roadmap to entrepreneurial success that values adaptability over a rigid business plan.

Drawing from his own experiences as well as lessons from some of the most successful tech companies, Ries paves the way for a new kind of entrepreneurship—one that emphasizes rapid, iterative cycles of learning and validation.

Whether you're a budding entrepreneur or a seasoned executive, "The Lean Startup" offers a wealth of insights about fostering innovation, dealing with uncertainty, and turning a startup into a sustainable, long-term business.