Nir Eyal

Hooked by Nir Eyal

Name: Hooked by Nir Eyal
Brand: Nir Eyal
Price: 15.99 USD
Availability: InStock

$15.99

Digital download

Digital file type(s): PDF + will be sent to your email

In this ground-breaking exploration of the intersection between psychology, technology, and business, Nir Eyal reveals the secret behind the success of digital products like Facebook, Pinterest, and Twitter. "Hooked" takes you on a journey into the hidden world of behavioral design, unveiling a four-step process called the 'Hook Model'. The book will challenge you to question the nature of your product's user engagement and offers a framework for creating products that are not just functional and usable, but form an essential part of users' lives. Dive into the world of 'habit-forming' products and discover how your product can captivate users to the point of being hooked.

Digital Marketing by Dave Chaffey & Fiona Ellis-Chadwick

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