Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

In "Good to Great: Why Some Companies Make the Leap and Others Don't", renowned business consultant Jim Collins takes readers on a journey from mediocrity to excellence. After conducting an extensive five-year research project, Collins and his team identified 11 companies that had made the leap from good to great and sustained that greatness for at least 15 years.

In this groundbreaking book, Collins uncovers the traits that distinguish these extraordinary companies, such as "Level 5 Leadership", "The Hedgehog Concept", and the "Culture of Discipline". He reveals that greatness is not primarily a function of circumstance, but largely a matter of conscious choice and discipline.

Filled with fascinating case studies, actionable strategies, and invaluable insights, "Good to Great" is more than just a business book - it's a manual for anyone who wants to improve their performance in any area of life. Whether you're an entrepreneur, a manager, a student, or just someone interested in understanding the DNA of great organizations, "Good to Great" is an indispensable resource.