Michael E. Gerber
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
$29.99
"The E-Myth Revisited" is a masterclass in entrepreneurial thinking. Gerber takes you into the business world from a fresh perspective, debunking the myths surrounding starting your own business and showing how commonplace assumptions can get in the way of running a business.
He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. And then he shows how to apply the lessons of franchising to any business whether or not it is a franchise.
The book also introduces the concept of the 'business prototype', arguing that businesses should be systems-dependent rather than people-dependent. Gerber's insight leads readers to understand the crucial difference between working on your business and working in your business.
"The E-Myth Revisited" is a must-read for any entrepreneur, providing valuable insights and practical advice to transform your business and yourself. It's about creating a business that can run smoothly, with or without the owner, thus setting the foundation for growth and long-term success.
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
$29.99